Debbi Gilson

Debbi Gilson

My passion for language ranges from a fascination with obscure grammar rules to utter delight in groan-inducing puns, and nothing makes me prouder than crafting the perfect sentence.

A strict rule-follower, I’ve always believed structure doesn’t need to stifle creativity. Establishing parameters like SEO and tone of voice guidelines doesn’t need to suppress freedom to create communications that tell a story, paint a picture, and, of course, drive sales!

My career has taken me from small businesses to large, B2C to B2B, and through research for writing, I’ve learned about topics ranging wildly from entertainment to home automation to cloud accounting to nutritional supplements. I’ve written catalog blurbs about security cameras, tweets promoting contests, newsletters to 40,000 music enthusiasts, and web copy designed to rise to the top of a search page. And I’ve loved every minute of it!

Most recently, I've spent the past 5+ years working for a company focused on nutritional supplements and medical education. While there, I launched the company's blog and worked with the product marketing team to increase awareness and sales through practitioner e-commerce stores and the company's Amazon store.

Previously, I worked for eight years at a top software company, developing the global brand tone of voice and writing style guidelines, mentoring all corporate writers, and collaborating with the design team and multiple company departments to create materials that market products, promote the company’s annual conference, and communicate with the company’s 13,000 employees.

Please take a look at my writing samples. If you’re seeking a management-level copywriter with a focus on brand, a passion for language, and endless enthusiasm, please get in touch. I could be just what you need to mentor your marketing team to get noticed, get sales, and get ahead.

Expertise Copywriting; editing; tone of voice; branding; SEO; Gregg, AP, AMA, and Chicago styles

Skills Benefit- and sales-oriented copywriting; campaign development; blog posts; internal & external communications; SEO; websites; social media; newsletters

Location Laguna Hills, CA